Somewhere along the way, the best tools stop being just things — and start being actions. They become shorthand for a behavior. A solution. A vibe.

Somewhere along the way, the best tools stop being just things — and start being actions. They become shorthand for a behavior. A solution. A vibe.

Beta testing has been, and continues to be a critical part of my development and design process. Because of amazing beta testers, I avoided a huge mistake that I never even noticed.

I didn’t build Släkt to replace you. I built it because you — the parent, the ringleader, the chief snack distributor, the chauffeur — are the most important part of this whole system.

I tried all the usual apps. Too corporate, too clunky, too generic. I didn’t want some gamified leaderboard. I wanted something that felt like us. So I started building Släkt — a calm, simple, actually useful family chore app.